Plan Your Visit, Sights

Essential Madison

If your schedule during the conference is tight but you want to make sure you see quintessential Madison? If you can make it to the Farmers’ Market and Memorial Union Terrace, you’ll have a great time!

Dane County Farmers’ Market

Photo Credit: Wisconsin Historical Society

An iconic Madison experience, the Dane County Farmers’ Market takes place every Saturday around the Capitol Square. It is the largest producer-only farmers’ market in the country! Head over early before the Saturday conference sessions and pick up a pastry from one of the booths and grab a coffee from one of the many coffee shops around the square. Take a stroll through the market and see all the great food (especially cheese!) that is produced in this great state! Added bonus: The Capitol building looks stunning in the early morning hours! If you have some time to spare, pop inside to see the beautiful architecture. The building opens at 8am on Saturdays!

Capitol Square ( one block over from the Concourse Hotel)

University of Wisconsin-Madison Memorial Union and the Union Terrace

Photo Credit: UW Archives

Nothing says springtime in Madison better than the Union Terrace on the University of Wisconsin-Madison’s campus. Situated on the shore of Lake Mendota, the Terrace and its bright sunburst chairs is the perfect place to cap off a day of workshops or grab a bite to eat. Taking part in the Madison tradition of a pitcher on the terrace should most definitely be on your list of things to do in town! Make it even more of a Wisconsin experience by pairing your pitcher with some cheese curds from Der Rathskellar, also in the Union!

800 Langdon St, Madison, WI 53706
Hours: Open until 11pm on weeknights and midnight on the weekend!

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